In 1905, Herndon purchased a failing insurance company, which he incorporated as Atlanta Mutual Insurance Association. content:'Main Menu'; display: block; The family attended the First Congressional Church in Atlanta and was closely associated with Clark University and AMA schools. In 1878, at the age of 20, Herndon left his family and moved to Jonesboro, Georgia where he openedhis first barbershop. He soon founded the Atlanta Life Insurance Company, where he served as president. Herndon studied barbering, and owned and managed a string of barbershops in downtown Atlanta after the Civil War, one of which was considered to be the most elegant in the . font-size:38px; When President Lincoln issued the Emancipation Proclamation, Herndon and his family had their freedom, but were thrust into the position of supporting themselves with virtually no resources. In 1913, he signed a partnership agreement with a Kentucky firm, Standard Life. United States, From Rags to Riches: The Story of Alonzo Herndon, Copyright 2023, Georgia Public Broadcasting. Your support helps us commission new entries and update existing content. She was sent adrift in the world with her two children and a corded bed and [a] few quilts. n.callMethod.apply(n,arguments):n.queue.push(arguments)}; Feb. 24 1955. Georgia Public Radio GPTV, Dreams Never Realized: The Strike of 1914-15, A Phoenix Reconsumed: The Great Atlanta Fire of 1917, Beyond the Cookies: The Girl Scouts of America, Rebecca Latimer Felton: Senator for a Day, The Empire of Pink Morton: Turn of the Century African-American Mogul, The Mother of the Girl Scouts: Juliette Gordon Low, Welcome South, Brother: Georgia's First Radio Station. Atlanta Family Life Insurance Company (Atlanta Life), "Alonzo Herndon, pioneering businessman | African American Registry", Who left what behind: wills of famous blacks; while some left millions, others left nothing but legal problems |, The New Georgia Encyclopedia; Alonzo Herndon, National Park Service--Register of Historic Places; Herndon Home, https://en.wikipedia.org/w/index.php?title=Alonzo_Herndon&oldid=1114544299, All Wikipedia articles written in American English, Articles with unsourced statements from June 2020, Creative Commons Attribution-ShareAlike License 3.0, This page was last edited on 7 October 2022, at 01:36. } Encyclopedia of World Biography. .format-quote blockquote, .single .format-quote blockquote, .single blockquote{ Box 1615 He also owned a hundred or so residential rental properties in the city. He took over a company which had $5,000 in assets in 1905. Du Bois called a meeting of selected Black leaders to organize the Niagara Movement, Herndon was among the twenty-nine men who attended the founding meeting in 1905. In 1922 the company had achieved legal reserve status, a position enjoyed by only four other Black insurance companies at that time. line-height:22px; He called it the Crystal Palace after the famous structure built for the 1851 Worlds Fair in London. Jan. 03 1992. .last-btn #menu >li:last-child > a { Only a year later, he was invited to move his premises to one of the citys fanciest hotels, Markham House. Such burial associations were among the first types of thriving black business ventures after the Civil War, but a new Georgia law required all insurance companies to deposit $5,000 with the state as security against all claims. font-size:14px; [3], In 1893, Herndon married Adrienne Elizabeth McNeil, a professor at Atlanta University who helped him gain an education and refinement. June 26 Horoscope. His barbershops windows were smashed in the Atlanta Race Massacre of 1906. With the Southern economy wrecked, she was forced to accept payment in molasses, potatoes, or other provisions in order to feed her sons. }. .loader { 260 14th St. NW By the time he was 20, Herndon had managed to save the sum of $11, and ran away from Social Circle with it. In 1910, the house was built. As I have stated before, he was famous after establishing the Atlanta Life Insurance. Herndons death in 1927, his son, Norris B. Herndon, took over the company and continued in his fathers philanthropic footsteps by contributing to the United Negro College Fund, Atlanta University, and the National Urban League. "Alonzo Herndon." As for Atlanta LIfe, it exists today as Atlanta Life Financial Group, located at. In addition to the MLA, Chicago, and APA styles, your school, university, publication, or institution may have its own requirements for citations. @media screen and (max-width: 550px){body,p{ From a very young age, Herndon worked as a laborer, and a peddler, to help support his family, as only his mother could work in the early years. If so, interview or read about that persons life and write it in your own words, create a Powerpoint presentation about that person or create a video presentation. Encyclopedia.com. ::selection{ His barbering business thrived, and he expanded it over the years. .magazine-box header.header-style-one #main-menu-wrapper, For dues of 25 cents weekly, a payee's beneficiary would receive a sum up to $50 upon death, which paid for funeral expenses. He opened his own barbershop in Atlanta in 1886. His son was more reluctant to follow in his footsteps, however, for Norris Herndon had inherited Adrienne's passion for the stage. Alonzo F. Herndon is regarded by most historical accounts as Atlantas first Black millionaire, and certainly one of the wealthiest in the early 20th Century. Encyclopedia of World Biography. Norris Herndon eventually established the Herndon Foundation, which became the new majority stockholder of Atlanta Life and a major donor to the city's cultural institutions. }); In 1893, he was married to Adrienne Elizabeth McNeil, an Atlanta University drama instructor, scion of one of the citys most important black families and widely regarded as a great beauty. } .magazine-single-box .header-style-one .header #main-menu-wrapper{ Associated With 191 Peachtree St #2500, Atlanta, GA 30303. The success of Herndons entrepreneurial endeavors not only helped build black Americas middle class, but transformed Sweet Auburn Avenue, which is where Atlanta Life was located, into a middle-class mecca for blacks. Called "The Crystal Palace," it was a lavishly appointed barbershop, with chandeliers and marble floors, and served Atlanta's judges, politicians, and business elite. .upcoming-events li { He began by buying a failing mutual aid association in 1905, when the state of Georgia increased capital requirements for such businesses. } Alonzo wanted to remind himself and others that even though he had become very successful he started out as a slave. ." James Oglethorpe Colonial Figures. Holla:CJ@AtlantaFi.com. Du Bois Niagara Movement. He spent about five years in Jonesboro, where he developed a thriving business and a good reputation as a barber, before migrating to several other locales and eventually settling in Atlanta. Forego a bottle of soda and donate its cost to us for the information you just learned, and feel good about helping to make it available to everyone. } In 1910 Alonzo and Jessie Herndon built the Herndon Home which at the time was one of the largest mansions in Atlanta. .flex-slider li .caption-content a{color:#fff;} . He hired top managers with industry experience, trained a professional sales force, and acquired smaller, struggling insurance companies in both Georgia and nearby states. Five years later he was one of the original members of the W.E.B. !function(f,b,e,v,n,t,s) Alonzo Herndon. Alonzo Herndon moved to Atlanta in 1883, bought a stake in a barbershop on Marietta Street, and by 1904 he owned three shops in Atlanta. Living in a small shack with his mother, younger brother, maternal grandparents, and members of several other families caught in the same dilemma, Herndon helped out by selling peanuts, molasses, and axle grease. Notify me of follow-up comments by email. Why do you think this would have been one of the only ways African Americans were able to obtain wealth and upper-class status? Refer to each styles convention regarding the best way to format page numbers and retrieval dates. Herndon also used his wealth to support local institutions and causes, such as the Young Mens Christian Association (YMCA), Atlanta University, the First Congregational Church, the Southview Cemetery, and the Atlanta State Savings Bank. Norris eventually settled down and earned an M.B.A. from Harvard in 1921, where he was one of two blacks in his class. Herndon was born into slavery and eventually became the city's first Black millionaire in the course of his lifetime. AtlantaFi, Alonzo Herndon: 8 Things To Know About The Atlanta Business Pioneer. background:#f4c85e; His funeral was an extraordinary event in the city, and Atlanta Life's Memphis chief, George W. Lee, was one of a lengthy list of eulogists who paid tribute to the company founder. Herndon didnt stop there; he continued to buy companies throughout the South, gobbling them until Atlanta Life became the largest insurance company owned and operated by African American in the nation. } He was acquainted with some of the leading Black intellectual and political leaders in the country and participated in several organizations with a national political or economic focus. background:rgba(255, 255, 255, 0.95); color:#494bbc!important; Facts about Alonzo Herndon 2: fame As I have stated before, he was famous after establishing the Atlanta Life Insurance. .mega >ul.sub-menu>li.mega-sub-item>a, .mega .thunk-widget-menu .widget h2.widgettitle, .mega .thunk-widget-menu .widget .recent-post h4.widgettitle,.navigation .mega >ul.sub-menu>li.mega-sub-item>a{ Atlanta has a lot of inspirational people and AtlantaFi.com is going to introduce you to many of them as well as cool places to go, great restaurants and other ATL happenings. } As for Atlanta LIfe, it exists today as Atlanta Life Financial Group, located at 191 Peachtree St #2500, Atlanta, GA 30303. #main-menu-wrapper nav .mega .thunk-widget-menu a:hover,#menu .mega-menu-posts a:hover, In 1905 he purchased a failing mutual aid association, which he incorporated as the Atlanta Mutual Insurance Association. Alonzo Herndon. line-height:48px; color:#ddd; In 1882, he moved to Atlanta, and found a post with a highly regarded local barber. About his early life Alonzo writes, "My mother was emancipated when I was seven years old and my brother Tom five years old. border-color:#f4c85e; How does Alonzo Herdon embody the American dream? Looking to make his fortune in a place that offered better opportunities for blacks, Herndon relocated to Rome, Georgia, and then Chattanooga, Tennessee, but at one point was so discouraged by his business setbacks that he thought about quitting altogether and taking in a job a plow factory. American executive Alonzo Franklin Herndon (18581927) founded the Atlanta Life Insurance Company, one of the leading insurers in the American South. In 1905 he purchased a failing mutual aid association, which he incorporated as the Atlanta Mutual Insurance Association. Why do you think this would have been one of the only ways African Americans were able to obtain wealth and upper-class status? Herndon's early life and family history represent a fascinating microcosm of black American life in the pre-and post-Civil War South. His home was included in National Historic Landmark in United States in 2000. Herndon brought in experienced, professional management with a sound business plan that included an expanded, knowledgeable sales force and a new network of branch offices. into a half dozen new states, including Florida, Kansas, Kentucky, Missouri, Tennessee, and Texas. } Herndon was born on June 26, 1858 in Walton County, Georgia to Frank Herndon, a white farmer, and Sophenie, his slave. The young Herndon was one of 25 slaves owned by his father, who 2. Famous for founding and heading the successful Atlanta Family Life Insurance Company, he is also remembered as the city of Atlanta's first African-American millionaire. Historian Marcellus Barksdale describes the Crystal Palace as fitting its name. https://www.encyclopedia.com/history/encyclopedias-almanacs-transcripts-and-maps/herndon-alonzo-franklin, "Herndon, Alonzo Franklin 2019Encyclopedia.com | All rights reserved. Herndon was born on July 21, 1858, to Sophenie Herndon, a slave. line-height:48px; Employees: 32,000 color:#fff;} An African American barber and entrepreneur, Alonzo Herndon was founder and president of the Atlanta Life Insurance Company, one of the most successful Black-owned insurance businesses in the nation. (Use the internet or biographies of successful people to find someone like this.) He was born on June 26, 1858 and his birthplace is Georgia. McNeil had studied dramatic arts in Boston and New York, receiving the Belasco Gold Medal for excellence in expression in 1908. Alonzo Franklin Herndon was born on June 6, 1858, in Social Circle, Georgia, which is located in Walton County. [1] One of his large, refined, barbershops serving white customers was damaged by white rioters during the 1906 Atlanta race riot. Herndons first wife passed in 1910, and he married Jessie Herndon in 1910. color:#f4c85e; An. Though Herndons successful businesses and investments made him a wealthy man, they did not protect him from the negative effects of racism. }} if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; .upcoming-events li span { Year Erected: 2017. .footer-wrapper td{ By 1916, the Association was reorganized as a stock company capitalized at $25,000, most of which Herndon bought. When W. E. B. .page-template-magazine-template header.header-style-one #main-menu-wrapper, Herndon and the prominent writer and abolitionist Frederick Douglass both spent their early years in slavery. never acknowledged paternity. }h2,.two-grid-layout .post-content h2,.standard-layout .post-title h2{ Herndon began to appreciate the acumen of operating good business when dealing with people, a quality that would come to serve him greatly later in life. Alonzo Franklin Herndon was an African American entrepreneur who founded and was the first president of Atlanta Life Insurance Company. By 1922 the company had more than $400,000 in assets. } border-bottom: 1px solid #f4c85e; Alexa Benson Herndon, Atlanta Life Insurance Company: Guardian of Black value: 100, h3.view{background:#0e0e0e;} Lets explore some facts about Herndon and the impact he made, including one of the last physical monuments that symbolize his success, the Herndon House. Facts about Elias Howe make us talk about the American inventor. When he was strong enough, at age 13, his former masterand biological fatheroffered him a job on the plantation as a farmhand, a position he held for the next seven years. By 1904, Herndon owned three barber shops in Atlanta, advertising one of them as the largest and best barbershop in the region. That year Herndon changed the name of the company to Atlanta Life Insurance Company. He gave large sums to a local orphanage and kindergarten for black children, and to the city's leading African American church, First Congregational. She eventually went back to work on the Herndon farm, living in a one-room log cabin with four other former slave families and being paid pitifully meager wages. His full name is Alonzo Franklin Herndon. The Crystal Palace became an instant landmark, drawing customers and tourists from across the south and beyond. All requests for permission to publish or reproduce the resource must be submitted to the rights holder. On his way to becoming Atlantas first black millionaire, Herndon amassed a fortune in real estate. Charles Clinton Spaulding was the United States preeminent black businessman of the early t, Public Company 1858-1927 Alonzo Herndon parlayed success as a barber and as the owner of upscale barbershops into a business empire. border: 1px solid #f4c85e; . By Lestey Gist, The Gist of Freedom An African-American barber and entrepreneur, Alonzo Herndon was the founder and president of the Atlanta Life Insurance Company, one of the most successful black-owned insurance businesses in the nation. Herndon died in 1927, at 69. margin-bottom: 10px; He gave generous support and resources to such local institutions and causes as the YMCA; Atlanta University; the Leonard Street, Carrie Steele, and Diana Pace orphanages; the Herndon Day Nursery; and the First Congregational Church. Herndon launched a business with only a formal education, but he was determined to make it. Husband of Jane Gaston. Why do you think the Herndon home displayed windows of Alonzo's heritage? Herndons barbering business expanded, and by 1904 he owned three shops in Atlanta. {if(f.fbq)return;n=f.fbq=function(){n.callMethod? .post_pagi a i:hover{ Norris B. Herndon, his son also contributed a lot to the company since he made it into a multimillion dollar company. In New Georgia Encyclopedia. In 1905, Herndon bought the business, then named the Atlanta Benevolent and Protective Association, and renamed it the Atlanta Life Insurance Company. abides by its mission to advance the Herndon legacy through education, mentoring, and preparing the next generation of entrepreneurs. Therefore, its best to use Encyclopedia.com citations as a starting point before checking the style against your school or publications requirements and the most-recent information available at these sites: http://www.chicagomanualofstyle.org/tools_citationguide.html. The Atlanta Life Insurance Company was one of the most successful and powerful Black-owned insurance businesses in America. He decided to leave his Social Circle in 1878. Clergyman, activist, author The family entered freedom in destitution. Herndon soon opened his first business, a barbershop, in Jonesboro. Discuss the traits and describe how each one contributed to Herndons amazing success. .header-wrap-top,.header-wrap-top .inner-wrap-top{background:#1e73be;}.header-wrap-top .top-date{color:#fff;}.header-wrap-top .top-menu .top li a{color:#fff;} .header-wrap-top .top-social-icon li a{color:#fff;} Born into slavery, he became one of the first African American millionaires in the United States, first achieving success by owning and operating three large barber shops in the city that served prominent white men. He also became the president of this company. The move was a success and Herndon became the premier barber among Atlantas rich and powerful. background:#111; His insurance business reported more than $400,000 in assets in 1922. } "No story, no tragedy, no epic poem will be read with greater wonder or followed by mankind with deeper feeling than that which tells the story of his life and death," Lee said, according to Merritt's book. At one point, Herndon was the wealthiest African-American in Atlanta. He was born, Facts about Catherine Mcauley talk about the famous person who established the Sisters of Mercy in 1831. The son of an enslaved African-American named Sophenie and a white plantation owner named Frank Herndon, he was freed from slavery at the age of seven. Alonzo and Adrienne had a son, Norris. His mother was Sophenie, an enslaved woman. Therefore, be sure to refer to those guidelines when editing your bibliography or works cited list. As his personal fortune grew, Herndon entered the field of insurance. .navigation .menu > li > a:hover,.navigation ul li a:hover,header #main-menu-wrapper .menu-item-has-children > a:hover:after,.navigation ul ul.sub-menu a:hover,.smaller .navigation ul li a:hover, .home .smaller .navigation .menu > li > a:hover,.navigation ul .current-menu-item > a, In mourning, he threw himself into managing his new business. On that day in 1878, he walked all the way to Jonesboro, Georgia, but his first stop was a town that had telegraph wires running overhead, something he had never before seen and which unsettled him. Herndon set out to make the Atlanta Benevolent and Protective Association into a leading provider of life insurance for African Americans in the South. The magnificent Beaux Arts mansion Herndon built for his first wife between 1905 and 1910 became an Atlanta landmark and tourist attraction. His son took over his businesses and . Despite several crises in the industry and lean times generally, Atlanta Life under Herndons leadership survived and progressed into the next decades as a secure and prosperous business. In 1905, his property holdings were valued at nearly $325,000. Today the home is registered as a National Historic Place. U.S.A. 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Into a half dozen new States, from Rags to Riches: Story... Be submitted to the rights holder the 1851 Worlds Fair in London f.fbq ) return ; n=f.fbq=function ). American executive Alonzo Franklin Herndon was born, facts about Catherine Mcauley talk about the Atlanta Race Massacre 1906!
